Retail Expertise

Topic outline

• General
  

  General

  • Announcements Forum
• Only You Can Grow This Business
  

  Only You Can Grow This Business

  You may know a lot about bikes, but how is that going to help us grow the cycling industry and get more people out on bikes?

  • Only You Can Grow This Business Page
  • Mini-Quiz 1
  • Prepare the Customer Page
  • Mini-Quiz 2
• Bike Shop Expertise
  

  Bike Shop Expertise

  • Busy But Looking Up Page

    In this section you'll explore strategies to help you connect with customers.

    Key points to master:

    • Stay AVAILABLE in front third of store
    • Stay busy, freshening product and displays (carry a clipboard)
    • But always be looking up for the customer

    
    

  • Mini-Quiz 3
  • Landing Page

    Making first contact with a customer in a way that makes them feel welcome.
    

  • Mini-Quiz 4
  • Ask Questions and Listen Page

    • All conversation should be about the customer, not you
    • Ask genuine, relevant, sensible questions
    • Get your customer talking – then, be quiet and LISTEN

    
    

  • Mini-Quiz 5
  • Dressing Room Strategies Page

    • This is where buying decisions are made, 71% of the time
    • Flattering lighting, full-length mirror, apparel hooks and a bench
    • Stay nearby and provide discreet but thoughtful help to your client in the Dressing Room

    
    

  • Dressing Room Quiz
• The Other 85%
  

  The Other 85%

  • Part One Page

    Who are the other 85% who don't see themselves as cyclists? How can we open the door to this great sport?

  • 85% Quiz 1
  • Part Two Page
  • 85% Quiz 2